Although AI is a nascent technology already its uses are astonishing. It’s transforming industries, increasing worker productivity, playing a growing role in scientific progress, and even beginning to determine company strategy.
But AI is still in its early stages and because of how it functions it can be wrong in multiple ways. Some of these include giving the wrong or misleading answer, omitting information by mistake, mixing truth and fiction, making up false information, and inaccurately producing its sources.
Industries such as mining are technically oriented and generally favor adopting cutting edge technologies that benefit these businesses. I’m sure that companies are already investigating, accessing, or adopting the latest useful versions of AI.
What these industries haven’t been as successful at is influencing public perceptions, or changing common opinion often expressed as fact in social and legacy media.
Given the copious data and narratives that exist online related to such topics as environment and global climate change, and depending on how queries are presented and answered, AI may not be your friend. AI’s answers to questions may not be accurate. At a minimum that may pose a risk, and at maximum, a danger.
A former President was known for saying “trust but verify.” The use of AI in its early stages is such a circumstance.
Digital communications are obligatory, but offloading a communications strategy to only a website, whether yours or another, is glaringly insufficient. While you will want to reexamine and possibly reorient your digital and non-digital communications plans, it is never more important than now to be there in person before your community – to present your company transparently and to build a relationship of trust.